
Google My Business is Rebranding, How Will It Affect Your Business?
Google My Business changed the name and added features of its local business management application again. The name of the rebranded product is Google Business

Concerned About the Google Core May 2020 Update? Here’s What We Know So Far
Google confirmed that their May Core update was released on the 4th and will continue to roll out over the course of the next two

Client Spotlight: Art Restoration Events in the Mountains of Colorado
SERVPRO of Montrose/Telluride staged three successful classes on safeguarding and or restoring fine art and antique collections from various kinds of damage. The guest speaker

Harben Marketing Team Attends The Experience In Las Vegas
The Harben Marketing team recently attended The Experience cleaning and restoration industry trade show in Las Vegas. We took the opportunity to initiate and solidify

SERVPRO of Rocky Hill / Sequoyah Hills / South Knoxville hosted their 5th Annual 9/11 Memorial Stair Climb Event
SERVPRO of Rocky Hill / Sequoyah Hills / South Knoxville hosted their 5th Annual 9/11 Memorial Stair Climb and invited one of our team members

Leveraging Alt Text For Your SEO in 2019
Since July 2001, Google Image Search has been serving up images as answers to visual-based searches. An interestingside note, image search came to be over

Client Spotlight: SERVPRO of North Leon County
Clay Kile first contacted us about Internet marketing for SERVPRO of North Leon on a referral from his brother-in-law Kyle Carter, who had been a

Want To Become Highly Successful In The Commercial Market?
Clayton and Grace Barry of Harben Marketing offer a customized Sales and Marketing Workshop designed to help you build and or manage an effective sales

Spotlight On Our Client’s Special Activities
In autumn of 2018, SERVPRO of Northeast Tucson had an opportunity to perform deep cleaning at RJ’s Replays, a local sports bar that was being

Is VIDEO the Future of SEO?
Video is the future of Search Engine Optimization (SEO). Why? Because, the world’s largest search engine, Google, already prioritizes video results by displaying them in

Refocusing Your Instagram Lens For 2019
Instagram has developed from a simple photo-sharing app into a marketer’s dream — a virtual shopping venue and forum for services. Photos and videos shared

Outdated SEO Tactics to Bid Farwell
There is no denying that search engine optimization is a critical concern for anyone interested in capitalizing on a thriving web presence. However, nothing lasts

When Will I See Results From My Content Marketing Strategy?
In today’s world, many people are curious about the role that content marketing can play in helping their organizations become increasingly successful. If this is

The Eyes Have It: Video Content A Social Media Must
The folks who collect the statistics make it clear. Any business looking to improve the outcomes of their social media marketing presence must include video

Welcoming Artificial Intelligence Into The Realm Of Top-Notch Customer Service
Consumers reach out to businesses like yours every day, seeking answers to questions and help for problems. Staffing phone banks with knowledgeable customer service professionals

Blog Like Your Business Depends On It — Because It Does
Are you late to the business blogging party? Or are you feeling like your voice is not heard in the din of the current commercial

The Ever-Evolving Internet And How It Affects Your Marketing Company
Over four billion users populate the internet in 2018, half of whom live in Asia, the lion’s share in China. Interestingly, the number of worldwide

Keeping Mobile Users Engaged After The First Date
Evidence that we are a mobile society is all around. As more and more individuals turn to mobile devices to communicate, shop, investigate, and learn,

Enhance Your 2018 Google Shopping Campaigns
The beginning of a new year is the perfect time to take stock of the success of your online marketing strategies over the past 12

Eight For ’18
A few weeks ago, I spoke with you about Search Engine Results Pages (SERPs) and how they are pushing out the traditional list of search

SEO Tips to Plan For In 2018
Search engines continuously strive to offer users better and ever more targeted set of results. Businesses searchable on the internet must be vigilant in obtaining

Hop Into The Digital Driver’s Seat Or Find Your Brand Left Behind
No matter how long your business has provided goods and services in a traditional brick and mortar setting, failing to evolve a practical e-commerce plan

Tell Your Story So Your Customers Come – And Stay For The Next Chapter
Today’s marketing environment is loud and flashy, a huge distraction for both your brand and the consumers you hope to attract. With so much marketing

Content Marketing Secret – Cater To Current Customers
When we think about content marketing reaching out to obtain new contacts, potential customers may seem to be the goal most deserving of our efforts.

What’s Next For Mobile Attribution in The Digital Marketing World
At Harben Marketing, we have found over the last year that customers love what mobile marketing can do for them, but they do not always

Ads and Their Impact on Users, Publishers, Content Producers, and Search Engines
The use of the Internet has different motivations for different people – entertainment or education, either formally or due to different events in a person’s

Apple’s Business Chat Matches Search Functions With Customer Service Tools
The more practical and useful business makes device searches for customers who then visit your site, the more likely your business engages them for purchases,

What’s New With ‘Google My Business’ For 2017?
Savvy business managers and owners make good use of the tools ‘Google My Business’ offers in our increasingly mobile device-driven world. But, as you all

Social Media Strategies 101
Smart use of social media platforms links your business with current customers and potential leads. Keeping the information you share intriguing, motivating and useful develops

Google’s First Steps Towards a Mobile First Indexing
By Harvey Turner We live in a mobile-first world. From the moment we hit the alarm button in the morning to the minute we reset

Keeping It Simple: The Basics of Effective SEO in 3 Steps
The internet is an undeniable reality, and you and your business are on it whether you want to be or not. Since you cannot change

Should I Verify My Business Listing On Google?
If your business depends on customers from your local area, it has never been more important than now to claim and properly optimize your local

Is Your Social Media Content Valuable?
We all know that social media is a critical part of your digital marketing strategy, but a lot of times some business owners can struggle

The Google ‘Brain Drain’ Looks Set to Continue as Key Developers Resign
Brain Drain by Harvey Turner March 1, 8:00 a.m. EST Wherever you look, it seems like familiar structures and systems are being overturned. The political

Duplicate Content Is Not So Bad, Or Is It?
Google wants to reward your great content with incredible organic rankings. This is Google’s Duplicate Content definition: Duplicate content generally refers to substantive blocks of

9 Great Strategies For Awesome Content
To be, or not to be.” Centuries after it was first penned by William Shakespeare, Hamlet’s most famous speech continues to resonate with audiences. Most

The Real Secret of SEO: Great Content Creation
Relevant content creation is the most effective technique for search engine optimization, according to the marketers surveyed for Ascend2’s June 2015 report. It’s also tricky,

Facebook Status Post
https://www.facebook.com/harbenmarketing/photos/a.1667906663429241.1073741829.1666702866882954/1902984469921458/?type=3&theater